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German Design Award 2020


November 2019

Industrial style: focused, clear, aesthetic

HUECK Rheinische is the innovation leader for industrial surface finishes. High-quality press plates for more than 10,000 decors in wood, stone or graphic look have been developed trend-oriented until today. Each product is inspired by models from nature. The staging of the trade fair stand at the leading interzum trade fair in Cologne is therefore also consistently based on this polarity. While the architectural concept of raw steel cites its industrial origins, the stand radiates a warm naturalness through its sophisticated mix of materials, harmonious colors and accentuating lighting. At the same time, the head stand as a whole becomes a generous product stage. Wall coverings, a floor covering specially developed for the fair, table tops - HUECK Rheinische products are shown everywhere in direct application.

With this customer-oriented concept we won the German Design Award 2020.

Jury statement

The two-story stand made of raw steel impresses not only with its great long-distance effect, but also with its purist industrial design, which consistently draws attention to the products.